Private placement advertising is both an art and a science. Based on our experience, here are the fundamental precursors to market a successful offering. If you can answer “yes” to all these questions, you’re probably ready to start seeking advertising-based funding. If not, we’ll provide coaching so you won’t waste precious resources.

FUNDAMENTAL QUESTIONS THAT ISSUERS NEED TO ANSWER

  • Has all the necessary paperwork been filed with the appropriate entities?
  • If a prospective investor finds something negative when doing an internet search on your company/fund, do you have a suitable response?
  • Do you have a professional-looking, well-written, easy to navigate, compelling website/portal?
  • Have you thought about how you want to advertise your site or generate traffic to your offering(s)?
  • Is there a digitally secure mechanism to capture contact information from interested prospects?
  • Do you have a plan to keep in touch with prospective investors who are not yet ready to commit? Or, even better, to invite investors to invest again?
  • Do you have sufficient funds to go to market?

An Effective Marketing Plan is Vital. We Can Help.

Lack of marketing/ad support is typically the primary culprit when an issuer fails to raise capital. It’s also the area where our experience gives you a tremendous advantage. You can rely on our expertise for:

  • Branding, strategy and message development
  • Copywriting and design for most media channels
  • Digital media strategy and execution
  • Placement with leading print and online publications
  • Targeted email distribution to our lists, and others
  • Direct mail
  • Press releases

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Chicago, IL 60606

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